UTM Link Cleaner
Clean UTM parameters and ad-click IDs (gclid, fbclid, msclkid) from any URL free before sharing — other que...
Open toolFree campaign tracking tool
UTM Builder
Create tagged URLs to understand which campaigns bring visits to your website. Add the campaign details and copy a tracking link ready to share.
Use a full http or https URL. Existing query parameters and fragments are kept.
Values are processed in your browser and are not sent to a server.
Your campaign URL
How to use the UTM Builder
- Paste the destination page in the Website URL field — existing query parameters and fragments are preserved.
- Fill in Campaign source, Campaign medium, and Campaign name (all required), plus optional Campaign term and Campaign content for finer detail.
- Click Build tracking URL — the tagged link appears in the output box, ready to review.
- Click Copy URL and paste the link into your email, ad, or social post; click Load sample to see a working example first.
Why it matters
Without UTM parameters, analytics lumps your newsletter, paid ads, and social posts into vague buckets — you cannot tell which campaign earned the traffic or the sale. Tagged URLs attribute every visit to its exact source, medium, and campaign, so budget decisions rest on evidence instead of hunches. Consistent UTM naming turns GA4 from a pile of numbers into a clear story of what worked. It is the cheapest measurement upgrade in marketing, and it takes seconds per link.
UTM Builder FAQs
What are UTM parameters?
They are query values appended to a URL — utm_source, utm_medium, utm_campaign, and optional utm_term and utm_content — that tell analytics tools which campaign a visit came from. Google Analytics reads them automatically, so tagged links show up in your campaign reports without any extra setup on your site.
Will this tool shorten my link?
No. It builds the full tagged URL but does not shorten it. If the link looks long for a social post, paste it into a shortener afterward — the UTM values survive shortening because they are part of the destination URL.
Should I use consistent naming?
Yes. Pick one lowercase convention — for example, email, cpc, social for mediums — and use it across every campaign. Consistent names let reports group similar traffic together; mixed casing and synonyms (Email vs email vs e-mail) split the same traffic into separate rows and muddy your analysis.
Do UTM parameters affect SEO?
Not directly. They are query strings that analytics reads; Google generally treats tagged URLs as variants and canonical tags keep the ranking signals consolidated. Avoid using UTMs on internal site links, though — they overwrite the original campaign attribution and clutter your own navigation data.