UTM Builder
Build campaign tracking URLs free for GA4: add utm_source, utm_medium, utm_campaign, utm_term, and utm_cont...
Open toolFree link utility
UTM Link Cleaner
Remove campaign tracking tags from a URL before sharing or saving it. Other query parameters and the page fragment stay intact.
Removed tracking values will be listed here.
Processing happens in your browser. This tool does not send the URL to a server.
How to use the UTM Link Cleaner
- Paste the messy link into the URL to clean field — click Load sample to see a typical tagged URL.
- Keep Remove UTM parameters and Remove common ad-click IDs checked (or uncheck one to keep that group).
- Click Clean URL — the tool strips utm_ keys and click IDs like gclid, fbclid, msclkid, ttclid, and dclid, then lists exactly what was removed.
- Click Copy clean URL to grab the tidy link; useful parameters like category and the page fragment are left untouched.
Why it matters
Long tracking URLs look sloppy in reports, emails, and social posts — and when someone shares your tagged link further, their shares pollute your analytics with someone else's campaign data. Stripping UTM parameters and ad-click IDs before saving or sharing a URL keeps links clean, readable, and honest: the destination stays the same while the tracking residue goes. It is also a small privacy win, since click IDs can tie a shared link back to the original ad click.
UTM Link Cleaner FAQs
Which values are removed?
With both options checked, the tool removes every key starting with utm_ and common ad-click IDs: gclid, dclid, fbclid, msclkid, ttclid, wbraid, and gbraid. The removed values are listed under the output so you can verify nothing important was stripped before you share the link.
Will it remove other query values?
No. Only the selected tracking parameters are deleted. Other query values — like category=guides in the sample — and the URL fragment (#pricing) are preserved exactly, so the cleaned link still loads the same page with the same filters and scroll position.
Does cleaning a URL change where it goes?
No. Tracking parameters never change the page content; analytics and ad platforms read them silently. Removing them leaves the destination, filters, and fragment intact — the link simply arrives without the campaign labels attached. Share the cleaned version freely; it loads the same page while keeping reports free of stray campaign data.
Is my URL sent to a server?
No. Cleaning happens entirely in your browser — the URL is parsed locally and never transmitted. That makes it safe for internal links, client URLs, and links containing sensitive query values, since nothing ever leaves your device. Use it freely on links you would not paste into an unknown website.