SEO & GEO Audit
Review on-page SEO and technical signals that help search engines and AI search understand a page.
Run an SEO audit
Available for Full Stack Marketing Projects
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I'm Hamza Khalil, a
Full Stack Marketer
Who is Hamza Khalil? Hamza Khalil is an SEO consultant in Pakistan and full stack marketer who connects SEO, content, website development, paid media, conversion optimization and marketing automation to help businesses in Pakistan and international markets grow.
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SEO
Organic growth and content
Web
WordPress and Shopify
Paid
Campaigns and social
CRO
Conversion and automation
// Specialist Team Execution
Marketing across the full stack
I plan and manage work across SEO, content, websites, paid media, conversion optimization and automation. Specialist collaborators can support projects that need extra capacity or focused expertise.
View All My Teams →// Full Stack Marketing
- ✓ SEO, content and organic growth
- ✓ WordPress and Shopify development
- ✓ Paid media and social campaigns
- ✓ Conversion optimization and automation
What does full stack marketing cover?
A joined up approach to search, websites, campaigns, conversion and customer journeys.
I connect SEO, content strategy, website development, paid media, conversion optimization and marketing automation to the goals of each business. The right mix depends on its audience, offer and target markets.
I work remotely with businesses in Pakistan and international markets. My work includes planning and managing coordinated marketing programs, with specialist collaborators when a project needs extra implementation capacity.
// CORE FOCUS
⚡ Technical SEO, crawling & indexing
✍️ On-page SEO & content strategy
🛒 Ecommerce SEO & structured data
How do we measure page experience?
Short answer: Core Web Vitals use 3 field metrics to assess loading, interactivity and visual stability. The recommended “good” thresholds are measured at the 75th percentile of page loads.
LCP
Largest Contentful Paint: 2.5 seconds or less.
INP
Interaction to Next Paint: 200 milliseconds or less.
CLS
Cumulative Layout Shift: 0.1 or less.
Google Search Central describes Core Web Vitals as metrics that “measure real-world user experience.” — Google Search Central
Content and references last reviewed: 12 October 2026.
These are performance thresholds, not promised rankings or traffic results. Check field data separately for mobile and desktop when enough real-user data is available. See the web.dev Core Web Vitals guidance and Google Search Central’s page experience documentation.
Which SEO services can improve search visibility?
Practical SEO support for improving your website’s technical health, content relevance and visibility in Google.
Technical SEO & Indexing
Find and prioritize crawlability, indexation, site structure and performance issues that can keep important pages from being discovered.
Crawlability
Indexing
Site structure
On-Page SEO & Content
Improve page titles, headings, internal links and content so each page clearly serves its search intent and audience.
On-page SEO
Content strategy
Internal linking
Ecommerce SEO
Strengthen product and category page discovery, site architecture and structured data for online stores.
Product pages
Category pages
Structured data
SEO Strategy & AI Search Readiness
Turn website findings into a focused SEO roadmap, track agreed goals, and make your expertise and page content easier for search and AI answer systems to understand.
SEO audit
Prioritized roadmap
AI search readiness
Free SEO tools, ready to use
No signup, no paywalls — run a check below or explore all 37 free SEO and marketing tools.
Broken Link Checker
Scan any page for broken links: finds 404s, timeouts and dead domains across up to 100 links.
Find broken linksDomain Authority Checker
Review authority and backlink signals for a domain, with transparent metric notes.
Check domain authorityPageSpeed Insights
Check mobile and desktop performance and review key page speed opportunities.
Test page speedKeyword Grouper
Cluster keywords by intent automatically and plan content that ranks.
Group keywordsBacklink Checker
See who links to a domain and evaluate backlink quality signals.
Check backlinksHow can I support your marketing goals?
I start with your business goals and target audience, then build a suitable mix of search, content, web, paid and conversion work.
Core SEO Service
SEO and Organic Growth Services
Improve technical foundations, indexing, content relevance and organic visibility in Google across your target markets.
- Technical SEO, crawlability & indexing review
- On-page optimization & content priorities
- Structured data & internal linking
E-Commerce
Shopify Architecture
Shopify development and store improvements focused on speed, customer experience and conversion.
- Custom Liquid Development
- Checkout & Product Page CRO
- Speed & Performance Auditing
Full Funnel
Web Dev & Automation
Fast web platforms combined with smart AI lead capture and server-side tracking.
- Custom React / WP Builds
- CRM & Nurturing Flows
- GA4 & Server-Side Tracking
Campaigns
Paid Media & Social
Campaign execution through Meta, Google Ads and social media, coordinated with the wider marketing plan.
- Meta & Google Ads
- Social Media Management
- Branding & Campaign Support
Real client work, documented
Website development and SEO projects for businesses in Pakistan, South Africa, the UK and beyond. Flip through the work project by project in the full portfolio.
Lighting wholesale & retail · South Africa
Mr Smart Lighting Company
Shopify store for a South African lighting wholesaler and supplier, with a full multi-brand product catalogue.
View projectLighting & electrical retail · South Africa
Smart Life Lighting & Electrical
Shopify store for a South African lighting & electrical retailer, with category-led shopping across both ranges.
View projectOnline pharmacy · Pakistan
PillBox Pharmacy
Shopify online pharmacy for Pakistan — medicines, multivitamins and personal care with prescription upload.
View projectStock brokerage · Pakistan
JS Global Capital
Stock brokerage and digital investing platform in Pakistan.
View projectInvestment immigration
TEG Consultancy
Consultancy for residency and citizenship by investment programs.
View projectPhones, repairs & vape · UK
CJ's P&V
UK store for phone accessories, device repairs and vapes.
View projectHerbal & natural products
Sehat Partner
Online store for herbal essentials and natural products.
View projectHerbal wellness products
Herbofactor
Herbal products brand — hair care, wellness and nutra cosmetics.
View projectWhat should you know about full stack marketing?
Answers about marketing scope, remote project support and what to expect.
What does full stack marketing include?
It connects the channels a business needs, including SEO, content, website development, paid media, conversion optimization and marketing automation.
Do you work with businesses internationally?
Yes. I work remotely with businesses in Pakistan and international markets. We agree on the target audience, goals and project scope before work begins.
What marketing services do you provide?
My work spans SEO, content strategy, WordPress and Shopify websites, paid media, conversion optimization and marketing automation. The right mix depends on your goals and existing setup.
Can you help with ecommerce and Shopify?
Yes. I can support ecommerce growth through Shopify development, store structure, product and category page SEO, content and paid campaigns.
How long does SEO take to show results?
There is no fixed timeline. It depends on the website’s current condition, competition and how quickly agreed changes are implemented. I use a baseline and regular measurement to track progress.
Can you guarantee Google rankings or AI citations?
No. I can improve the foundations that help search engines and AI answer systems understand a website, but no one can guarantee a Google ranking or an AI citation.
How much does SEO cost in Pakistan?
It depends on the scope — a small business website and a large ecommerce store need very different levels of work. I scope every project after an initial review, so you pay for what your site actually needs rather than a fixed package. For typical price ranges and how packages compare, read my guide to SEO services in Pakistan.
How do I choose the right SEO expert in Pakistan?
Look for someone who explains their process, measures results against a baseline, and never guarantees rankings. Ask what they will change in the first 30 days — a clear answer matters more than big promises.
Do you work with clients outside Lahore?
Yes. I work remotely with businesses across Pakistan — Karachi, Islamabad, Lahore and beyond — as well as international clients. Location does not change how the work gets done.
Looking for a specific answer? Browse the FAQs hub — every question answered across this site, grouped by page.
Quick SEO checks, right in Chrome.
Use the Hamza Khalil SEO Toolkit to review page titles, headings, images, links, social tags and GEO signals while browsing.
- 01DownloadGet the extension ZIP.
- 02ExtractUnzip it on your computer.
- 03Load in ChromeUse Developer mode and Load unpacked.
// Latest Insights
Explore all articles
How can these SEO guides help your business?
Practical checklists and clear advice on technical SEO, ecommerce and search visibility.
Need a quick website check? Explore all free marketing tools.
Connect Across Channels
Follow my latest insights and engineering updates.
// Direct Inquiry
Let's discuss your marketing project.
Share your website, target market and growth goals. I’ll review your request and discuss a suitable marketing scope with you.
Which sources guide my SEO recommendations?
Recommendations follow Google’s published guidance on Search Essentials and crawlable links and descriptive anchor text. An audit still needs to be checked against your pages and goals.