Hamza Khalil, Full Stack Marketer

Professional experience

My career began in education. I taught at Bismillah Academy from 2016 to 2019. After relocating, I had to leave teaching and moved into recovery work at Al-Raheem Traders, an installment-based retailer. I worked there for three years while continuing my studies and learning digital marketing. After a one-year customer relations role at Papa John’s, I moved into SEO and joined The Xpert Solution while it was still a startup. I grew with the company from SEO Expert to SEO Manager, and now serve as Operations Manager.

• Operations Manager, The Xpert Solution. January 2024 to present.
• SEO Manager, The Xpert Solution. 2023 to 2024.
• SEO Expert, The Xpert Solution. Joined while the company was a startup and grew with the team.
• Customer Relations Officer, Papa John’s Pakistan. 2022 to 2023.
• Recovery Agent, Al-Raheem Traders. 2019 to 2022. Worked with customers on installment payments.
• Tutor, Bismillah Academy. 2016 to 2019.

Education

• Bachelor of Business Administration, Marketing, University of the Punjab. 2017 to 2021.
• Intermediate, Computer Science, Govt Islamia College, Civil Lines, Lahore. 2015 to 2017.
• Matric, Computer Science, Govt City Muslim League High School, Lahore. 2013 to 2015.

What areas of marketing do I work across?

My work connects four areas of the marketing stack, selected around the business, audience and target market. I plan and manage the right mix, then track agreed outcomes.

• SEO and content: Improve crawlability, indexing, on-page relevance, internal links and content strategy to grow organic visibility.
• Websites and ecommerce: Build and improve WordPress and Shopify sites, with attention to structure, user journeys and search readiness.
• Paid media: Plan and manage campaigns across paid search and social channels around business goals.
• Conversion and automation: Improve conversion paths and use marketing automation to support customer journeys.

I manage connected marketing work directly and coordinate specialist support when a project needs extra capacity or focused expertise. The scope and responsibilities are agreed before implementation.

How do I approach an SEO project?

The work starts with the website, audience and target market. I review relevant pages and technical areas, then explain which changes matter most and why. A practical project usually follows these four steps:

1. Understand the business, audience, target market and the website’s current setup.
2. Review relevant pages, search data and technical issues.
3. Prioritize recommendations by user impact, search opportunity and implementation effort.
4. Agree who will implement each change and measure progress using available analytics and Search Console data.

SEO outcomes depend on a website’s starting point, competitors, implementation and other factors. I do not promise a specific ranking, traffic increase or AI citation. Recommendations are tracked against a baseline where data is available.

How do I assess page experience?

Core Web Vitals cover three field metrics for loading, interactivity and visual stability. The current “good” thresholds are assessed at the 75th percentile of page loads:

• LCP: 2.5 seconds or less.
• INP: 200 milliseconds or less.
• CLS: 0.1 or less.

Google Search Central describes Core Web Vitals as metrics that “measure real-world user experience.”

Google Search Central, Core Web Vitals and Google Search results

For metric definitions and thresholds, consult the web.dev guide to Web Vitals. These checks help diagnose performance; they do not guarantee search rankings.

Sources and further reading

The performance definitions on this page are based on these named references:

• Google Search Central: Core Web Vitals and Google Search results
• web.dev: Web Vitals, maintained by the Chrome team at Google.

Frequently asked questions

Who is Hamza Khalil?

Hamza Khalil is a Pakistan-based technical SEO consultant and full-stack marketer who supports businesses in Pakistan and international markets.

What SEO services does Hamza Khalil provide?

His work includes technical SEO, on-page SEO and content strategy, ecommerce SEO, and search strategy. Projects may also include web development, paid media, conversion optimization or marketing automation with an agreed scope.

Does Hamza Khalil guarantee search rankings?

No. SEO results depend on the website, competition, implementation and other factors. Recommendations are measured against a baseline when data is available.

Which markets does Hamza Khalil work with?

He supports businesses in Pakistan and international markets through remote consulting.

Where can you find my work?

For professional background and project updates, visit my LinkedIn profile and GitHub profile. I also share updates on X, Instagram and Facebook.

To discuss a project, email info@hamzakhalil.pk or review the SEO services page. Share your website, target market and the problem you want to solve so we can decide whether the scope is a fit.